Welcome to Bridgestone EMEA: A leader in mobility solutions

Welcome to Bridgestone EMEA

Bridgestone stories

Bridgestone developed summer and winter OE tyres for the Ashton Martin DB11.

Behind the wheel Discussing Original Equipment tyres

As a world-renowned partner for Original Equipment Manufacturers (OEMs), it’s no surprise Bridgestone is leading the way in creating unique and high-performance tyres for many types of cars. But what exactly goes on behind the scenes to create Original Equipment (OE) tyres? We met with Dominique Plom, Manager OE Engineering at Bridgestone EMEA to learn more about his role, the partnerships and projects he manages and the perks of creating OE tyres for today’s leading car brands.

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A rod in the rain forest

Why a smarter use of resources is the real future of smarter mobility

Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.

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This photograph is an aerial view of a highway taken at a low shutter speed to create an artistic look of vehicle lights on a highway.

Behind the wheel with Laurent Dartoux

In an ever-changing industry, Bridgestone is moving from its roots as a premium tyre manufacturer to a mobility solutions leader. One of the pioneers behind the scenes is the Chief Strategy & Marketing Officer at Bridgestone EMEA, Laurent Dartoux. We spoke with Dartoux to learn more about his role, the current projects he’s working on and how Bridgestone is already incorporating the latest innovations to spearhead change in the industry.

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A black vehicle equipped with Bridgestone DriveGuard Technology is driving through a puddle on a test track.

Bridgestone expands DriveGuard Run Flat Technology

As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.

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Cambridge University Eco Racing (CUER) team vehicle ’Helia’

Cambridge University team celebrate achievement at Bridgestone World Solar Challenge

A little over a month ago, the Cambridge University Eco Racing (CEUR) team travelled to Australia to take part in the Bridgestone World Solar Challenge, an event started in 1987 with the purpose to contribute to the development of solar cars, support young engineers, and contribute to the environment while using a new power source: solar light. Participants are challenged to design, build and develop the world’s most efficient vehicles and this year celebrated its 15th edition.

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Bridgestone’s airless bike tyres on a bike.

Bridgestone develops airless bike tyres

Bridgestone Corporation in partnership with Bridgestone Cycle Co., Ltd. applied its “Air Free Concept” to develop airless bike tyres. These revolutionary bike tyres are a tremendous step forward in transforming the conventional bike tyres of today to complementing bikes of tomorrow.

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An EMEA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMEA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMEA strengths

Our retail network Our retail network

Our regional EMEA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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