Welcome to Bridgestone EMEA: A leader in mobility solutions

Welcome to Bridgestone EMEA

An EMEA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMEA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMEA strengths

Our retail network Our retail network

Our regional EMEA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

Bridgestone Stories

An image of a participant in The Bike Experience

Gripping Stories - The Bike Experience

After getting knocked off his Fireblade in 2003, Talan Skeels-Piggings was paralysed from the chest down. Some, understandably, struggle with such life-changing injuries. Talan, however, fought hard to get back on a bike.

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A black vehicle equipped with Bridgestone DriveGuard Technology is driving through a puddle on a test track.

Bridgestone expands DriveGuard Run Flat Technology

As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.

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An image of people in a car with a sunset

My Speedy helps drivers take better care of their cars

Bridgestone plans to release a cutting-edge vehicle management app known as My Speedy to drivers across Europe. Initially developed as “Bridgestone Connect,” My Speedy is a connected car solution that aims to enhance drivers’ confidence and bring peace of mind.

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Gunnar Broucke build a custom bike for the Battlax Adventurecross AX41S.

AX41S tyres on a bespoke scrambler

Gunnar Broucke is the man behind Gunnar's House of Custom, a Belgian-based company specialising in tailor-made bikes. Broucke’s next assignment is to develop a bike for a scrambler tyre, the Battlax Adventurecross AX41S, and he can’t wait to dive in and put his soul into the creation process.

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An image with a bird’s-eye video of a highway

Bridgestone study proves tyre maintenance saves lives

An 18-month study analysing tyre debris found more than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tyres. Almost three-quarters of tyre samples analysed by the research team found poor inflation or debris penetration issues as the leading causes.

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A close-up of the BMW R NineT with Bridgestone bike tyres

The Perfect Match

What happens when an expert builder and a former MotoGP racer tear up a BMW R NineT in search of the perfect match? In short: fireworks. The Perfect Match documents MotoGP rider Jeremy McWilliams and Tom Konecny from Diamond Atelier (a custom bike shop) and their collaborative approach to creating a motorcycle that is every bit as beautiful as it is dominant on the racetrack.

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